The telecom industry in India is growing at breakneck speed, and the majority of the growth is contributed by the wireless or mobile segment. TRAI estimated India’s tele-density to be 41.08 with the total telephone subscriber base reported to be 479.04 million. The mobile penetration in the country is close to 72%, and close to 95% of mobile subscribers use prepaid recharge plans . Overall mobile recharge market (offline) is about 100,000 crores annually. Only 5% of this is happening online. An interesting fact is that India has around 916 million cell phone connections, but only 312 million subscribers. This basically means that on average, each user has around 3 SIM cards. This is because most subscribers in India tend to switch prepaid SIM cards connections based on the newest and most economical prepaid plans. Talking of DTH, though the number of players in this sector are few, they are also reportedly expanding at 35-40%. India’s TV viewership is believed to be the second highest in the world. So, this space also remains mostly untapped and could offer a big opportunity to recharge players by 2020.